✸YoungLA

Youngla hired me as an apparel graphic designer, but ultimately also utilized my skillset as a garment designer as well, to create some of their most loved branding and graphics, as well as their most coveted items, such as the racing jacket they debuted at a campaign shot at the Las vegas grand prix in 2023.

while working for yla, i pitched garment ideas, brand graphic ideas, color combinations, and then brought them to life by illustrating graphics, creating accurate garment flat sketches, preparing tech packs, as well as updating their packaging and trims. youngla as a brand is very open to exploring interesting iterations of their core branding, resulting in an ever-trendy and updated drop of garments on their website - no stale, overused branding means even their evergreen garment bodies can be refreshed endless times with cool branding.

their blackletter “youngla” branding and all of its iterations, as well as an elegant “yla” (my own personal handwriting!) are some of their currently most used elements on their 2023 and 2024 garments that I created!

youngla website: www.youngla.com