✸TOKIDOKI
X LIQUID

team liquid’s first external branded collaboration was with the iconic brand by simone legno, tokidoki. a true collaboration in the midst of apparel collabs that just end up as licensed posterboards, the team at tokidoki saw our vision and created a truly unique set of characters and pattern for team liquid and this collaboration, in their own iconic style and using some of their most-loved characters, such as unicorno and adios.

one thing that I really advocated here for this collection, was to open up the types of pieces that we offered, to include some that were directed more at the feminine audience of gamers - no other esports team has really made truly custom cut and sew garments for the feminine body…at least not ones that didn’t go viral for their lack of taste/consideration. Therefore, many more of the items in this collection are geared toward the female customer, including custom cut and sew athletic top and bottom, as well as a custom panel block crewneck.

✸EMPLOYER: team liquid

✸Year: 2021

✸role: apparel design
graphic design
packaging design