✸team liquid

the team liquid brand and visual identity is collegiate, stoic, and a bit more rigid in their guidelines than some other esports teams and apparel brands are - tradition, sustainability, and nostalgia are all key aspects of the brand image and their customer base. Meaningful innovation over trailing after streetwear fads. therefore, most items from Team liquid will adhere to their pallete of navy blue, white, gray, and sparingly, gold accents.

Designing for team Liquid’s core and athletic lines meant needing to innovate on garment bodies and styles without compromising their varsity-feeling brand colors or using sub-par materials just to cut costs.

at team liquid, my role as an apparel designer meant bringing my love and understanding of trends and technical wear to a brand in serious need of setting a new standard for esports in terms of on-brand, quality apparel and merchandise.