✸liquid x naruto

Team liquid’s first collaboration with viz media’s license of naruto shippuden.

team liquid x naruto shippuden was the first collaboration of its kind within the esports industry. Taking notes from how the streetwear fashion world was foaming at the mouth over anime merch collabs, we decided to collab with viz media on an apparel collection to celebrate the 20th anniversary of the naruto anime!

the collection featured nearly 20 items, ranging from graphic tees and hoodies with unique mashup graphics mixing team liquid and naruto branding, as well as complex, customized pieces like technical joggers, hoodies with custom dye patterns, and two hero outwear pieces: a lightweight parka and a denim jacket.

While I worked on all pieces, packaging, and graphics for the collection, my two favorite additions to the collection were the parka and the sasuke hoodie. despite not being in the original linesheet, i pitched these two pieces as a last-minute addition, to really make this collection stand out from all the collabs that were just slapping anime artwork onto tees. both these items were expensive to make, but ended up being the two most talked about and purchased items from the collection, and I’ve seen both these items worn out at events or festivals on multiple occasions unrelated to esports. super cool for me!

Oh and hypebeast wrote an article about this collection: take a look